Right here at We ❤ Well being Literacy Headquarters, we actually take pleasure in speaking about how well being communicators (such as you!) will help handle well being disparities. And since COVID-19 impacts some teams excess of others, addressing disparities in our well being supplies is as pressing as ever.
So this week, we need to take a more in-depth have a look at the distinction between equality and fairness. The George Washington College has a nice useful resource explaining the distinction, however we’ll offer you a fast abstract:
- Equality means giving equal sources or alternatives to totally different individuals or teams. Consider a meals financial institution providing a regular field of meals to all of its shoppers.
- Fairness means giving every individual or group the sources or alternatives they should attain an equal end result. So perhaps that very same meals financial institution provides personalized meals bins primarily based on shoppers’ family dimension and dietary wants — and has a supply service for folk who can’t bodily get to the meals financial institution.
How does this apply to well being communication, you ask? Offering the identical data to everybody, in the identical format, doesn’t imply everybody could have equal entry.
As you’re growing well being supplies, get to know your viewers — or higher but, actively contain individuals out of your precedence viewers within the course of of making your supplies.
Then ask your self how one can guarantee an equal end result for as many individuals as doable — particularly these dealing with structural limitations or disadvantages. For instance, relying in your viewers, you would possibly:
The underside line: To sort out well being disparities, transcend one-size-fits-all communication supplies — and do not forget that equal sources don’t all the time result in an equal end result.