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Discover Your Voice (and Tone). Right here at We ❤ Well being Literacy… | by CommunicateHealth | wehearthealthliteracy


Alt: A health care provider doodle is speaking to a affected person with canine leg. The physician doodle frowns and says, “You received’t want a dog-leg-ectomy in spite of everything.” The affected person doodle says, “Why do you sound so unhappy about it?” The physician doodle says, “Whoops. Incorrect tone.” Within the subsequent body, the physician doodle smiles and says, “You received’t want a dog-leg-ectomy in spite of everything!”

Right here at We ❤ Well being Literacy Headquarters, we’re all the time in search of methods to construct stronger connections with our audiences. And utilizing the appropriate voice and tone is one approach to forge that connection! So this week, we’re sharing ideas that can assist you determine a transparent voice and tone in your well being writing.

First, slightly refresher on what voice and tone imply. Voice is fixed. It’s a key a part of your identification — an expression of persona that comes out by means of your writing. Within the company world, it’s typically known as “model voice,” nevertheless it’s not only for the Apples and Fords. Whether or not you’re employed for a Fortune 500 firm, a authorities company, or a neighborhood nonprofit, you want a constant voice.

However what is voice, precisely? Take into consideration how one can acknowledge your favourite singer even in case you’ve by no means heard the music earlier than — that’s as a result of their voice is distinctive throughout totally different songs (or in our case, well being supplies!).

Tone, then again, is situational. It varies based mostly on the precise matter, the context, and your viewers’s doubtless emotional state. So whereas voice stays the identical throughout an internet site or marketing campaign, tone might change barely from web page to web page or tweet to tweet.

Clear as mud? Consider it this fashion: regardless of who you’re speaking to, you’re nonetheless your self — that’s your voice. However you wouldn’t speak to your greatest buddy the identical means you’d speak to your boss, or your sworn enemy, or the teller at your financial institution — you fluctuate your tone based mostly on who you’re speaking to and what the dialog is about.

So, how do you determine the appropriate voice and tone to make use of? We regularly outline voice and tone as a collection of adjectives — like “pleasant, compassionate, and honest.” And to actually deliver out the nuance, it may be useful to consider what your voice or tone is and what it isn’t.

For instance, you may describe your well being communication marketing campaign’s voice as:

  • Optimistic, however not naive
  • Pleasant, however not overly acquainted
  • Informational, however not dry

In relation to tone, we’ll must get extra particular. What’s the well being matter at hand? What’s the viewers doubtless pondering or feeling whereas studying about it?

For instance, a playful, quirky tone may be excellent for sharing common wholesome consuming ideas, nevertheless it wouldn’t be an excellent slot in diet ideas for folks beginning chemotherapy. In that case, the tone may be:

  • Motivating, however not overly upbeat
  • Comforting, however not patronizing
  • Severe, however not dire

The underside line: To construct a stronger connection together with your audiences, assume by means of the voice and tone of your well being supplies earlier than you write.

Tweet about it: Need to make your #HealthLit writing sound good? Being intentional about voice and tone may help. @CommunicateHlth’s obtained ideas: https://bit.ly/3d1ksNJ #HealthComm




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